As AI becomes a larger part of daily business operations, many small and mid-sized businesses (SMBs) are asking: Is Microsoft 365 Copilot worth the investment? While the monthly licensing cost of $31.50/user may raise eyebrows, the ROI (Return on Investment) tells a different story. At AIM IT Services, we help businesses unlock the full potential of Microsoft 365—and Copilot is a game-changer for productivity.

What is Microsoft 365 Copilot?
Microsoft 365 Copilot is an AI-powered assistant integrated into Word, Excel, Outlook, Teams, PowerPoint, and more. It uses natural language and data from across your Microsoft 365 environment to help you:
- Draft documents
- Summarize meetings and emails
- Create presentations
- Automate repetitive tasks
- Extract and analyze data faster
The Real Cost: $31.50/User vs. Time Savings
While $31.50 per user per month may seem steep, it’s important to consider the value of time saved. According to T-Minus 365’s breakdown, Copilot can save employees an average of 5 to 10 hours per month. That’s significant when you factor in hourly wages, productivity gains, and reduced burnout from manual work.
A Simple ROI Example:
If an employee earning $31.50/hour saves just 5 hours a month using Copilot:
- Time Savings = $150/month
- Copilot Cost = $31.50/month
- Net Productivity ROI = $118.50/month per user
Multiply that by your team size, and the value adds up quickly.
Key Benefits for SMBs
Microsoft 365 Copilot isn’t just for enterprises. Here’s how SMBs benefit:
1. Boosted Productivity Without Extra Headcount
Copilot automates everyday tasks like summarizing meetings, drafting follow-up emails, and generating reports—freeing up your team for higher-value work.
2. Smarter Decision-Making
Copilot surfaces data insights directly within Excel and Teams, helping business owners and managers make better, faster decisions.
3. Improved Client Communication
From polished proposals in Word to presentation-ready slides in PowerPoint, Copilot helps SMBs present themselves more professionally with less effort.
4. Employee Retention
By reducing busywork, Copilot improves job satisfaction—which can increase employee engagement and retention.

How AIM IT Services Helps You Maximize Copilot
At AIM IT Services, we don’t just license Microsoft 365 Copilot—we help you make the most of it. Our services include:
- Microsoft 365 Licensing & Setup
- Copilot Activation & Configuration
- Ongoing Support & Optimization
We help you roll it out smartly and ensure you see ROI from day one.
Final Thoughts
Yes, Microsoft 365 Copilot has a cost. But when used effectively, it pays for itself many times over in saved time, increased output, and happier employees.
If you’re an SMB looking to do more with less, Copilot is a powerful ally in your productivity toolbox.
Ready to explore Copilot for your business? Contact us to get started with Microsoft 365 Copilot and unlock a smarter, more efficient way to work.